We ensure adherence to U.S. state privacy laws, such as the CCPA and CPRA, by educating our clients to include clear and comprehensive disclosures in their privacy policies. Additionally, we recommend that consent must be obtained through a cookie banner before any data collection begins. These measures are implemented to maintain transparency and uphold user privacy rights.

Your privacy policy must explicitly disclose the types of data collected through the pixel, the purposes for which this data is utilized, and the possibility of combining this information with data from other sources to construct user profiles. We recommend using the provided text in the “Privacy Policy Updates” section verbatim or customizing it with legal advice to ensure full compliance.

Your cookie banner should provide clear information to visitors about the use of cookies and similar technologies for data collection. It should briefly summarize the types of data collected and their purposes, and offer an opt-out option. Here’s an alternative example: “This website uses cookies and similar technologies to collect information about your visit for marketing purposes and to enhance your experience. By clicking ‘Accept,’ you consent to our use of these technologies. You can manage your preferences or opt-out at any time via our privacy policy.”

Under the CCPA and CPRA, users are entitled to the following rights:

● Right to Know: Users have the right to be informed about the personal information that is being collected about them.

● Right to Deletion: Users can request the deletion of their personal information from your records.

● Right to Opt-Out: Users have the right to opt-out of the sale or sharing of their personal information.

● Right to Non-Discrimination: Users should not face any discrimination for exercising their privacy rights.

You must provide accessible mechanisms for users to exercise these rights, typically through your website’s privacy policy or a dedicated privacy portal. These mechanisms should be easy to locate and use to ensure compliance with the CCPA and CPRA.

Opt-out requests must be honored promptly and efficiently. Your privacy policy should detail how users can opt-out of data collection and marketing communications. This typically involves providing a clear and accessible opt-out link or comprehensive instructions on how to unsubscribe from such communications.

Yes, provided you have obtained the necessary user consent and clearly disclosed this practice in your privacy policy. Compliance with the CAN-SPAM Act is crucial if the data is used for email marketing. Ensure that all communications include a clear and simple method for recipients to unsubscribe from future messages.

Certain small businesses may be exempt from specific privacy law requirements based on revenue thresholds or the volume of data processed. For example, under the CPRA, companies with annual gross revenues under $25 million or those handling personal information from fewer than 100,000 California residents annually may have limited obligations. It is advisable to consult with legal counsel to understand your specific obligations.

Yes, we strictly collect information from confirmed U.S.-located IP addresses to ensure compliance with GDPR and PIPEDA. Our pixel does not collect or provide any information from users located in the EU or Canada, thereby adhering to these regulations.